Thank you for your interest in the Wisconsin BBA Program.

The application for admission to the University of Wisconsin–Madison Bachelor of Business Administration (BBA) Program through the pre-business process is currently closed and will reopen in the spring. In the meantime, you can visit our website to check your eligibility or prepare to apply. You can also create an admissions application account or log in to your existing account. We hope to see you as a member of the Business Badger community!

Note: Please use this login page only if you are applying to the Wisconsin BBA Program through the pre-business admissions process as a current UW–Madison student or direct transfer applicant from a UW System School or Wisconsin Technical College. Direct Transfer students must also have applied to the UW–Madison prior to completing this application. If you wish to apply to another program, or to the Wisconsin BBA Program through the direct admit process as a high school student, please visit the Programs page for the Wisconsin School of Business.

View all Wisconsin School of Business programs

UW NetId Login

In order to continue with your Admissions Application, you will be redirected to the NetID-login page next. If you are unable to continue through the NetId-login-process, you will be unable to continue with the WSB-application process.

If you have any problems with your NetID, please contact the DoIT Help Desk. This includes password problems, activating your account, and all other technical questions.

If you have questions, please contact:
BBA Admissions and Recruitment
P: 608-890-2490
E: admissions@wsb.wisc.edu

Continue to Campus Login Check Program Eligibility